Soft Power

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Beyond soft power: The stakes and configurations of the influence of contemporary Turkey in the world : 8-9/1/14


This worshop benefited from a support of the French National Agency of Research (ANR) with the reference ANR-12-GLOB-003, “Matières à transfaire. Espaces-temps d’une globalisation (post-) ottomane”.

This project consists in the organization of 3 half-day research workshops on the theme of Turkish political and cultural influence in the world at the French Institute for Anatolian Studies (IFEA) in January 2014. The language used will be English.

Today Turkey differentiates itself by its growing diplomatic and cultural influence. This influence, even if it is not comparable with that of China or the USA, has been expanding for several decades in the Balkans, the Middle East, Central Asia, even in Africa and is also noticeable in Ankara’s involvement in international organizations. This increasing influence has been highlighted by the Arab Spring, which has created an environment conducive to the idealization of Turkey’s model of governance (the « Turkish model ») and to its promotion by Western powers. Turkey’s attractiveness is also based on its substantial economic development contrasting with the economic crisis European countries are suffering from, and on its increasing cultural presence in the media (notably through the broadcasting of TV shows outside Turkey), especially in neighboring countries who share cultural affinities with Turkey. However, this influence used by Ankara within the framework of a self-promoting discourse has started to be questioned in the past few months due to both regional and domestic developments. Indeed, the degradation of the situation in Syria and in Iraq has limited the influence of Ankara on neighboring actors while the Gezi park demonstrations and its repression are casting doubts on Turkey’s ability to be a source of inspiration for the region.

How can analytical tools help us characterize today’s Turkey’s influence and its limits? The concept of “soft power” created by Joseph Nye in 1990 was an attempt to theorize mechanisms and conditions of this kind of influence, contesting the idea that war was the only source of power of the nation-states. It was highlighting the use by states of non- coercive means in conflict resolution, in decision-making in the international sphere, or in order to gain economical attractiveness. This concept was widely used in academic research, media, and in the public sphere. Yet, this concept received several types of criticism among which two can be emphasized concerning our case study. Firstly, the core of the concept of “soft power” mainly focuses on the role of the State, in particular because the theory, at the time it was created, applied to the USA. Thus the State is considered as the main actor and beneficiary from such an influence, and makes “soft power” dependent on the ability of the State to use diverse tools in order to expand its influence. This state-centered perspective, in which the State remains the only instigator of the interest of the country, has been strongly criticized. Such an analysis denies both the role and the capacity of private initiative and transnational dynamics to influence international relations. The second criticism addressed to the concept of soft power concerns the consequences of its success: the term “soft power” is now used to characterize tools, practices, or groups of actors through multi or antagonistic meanings. Therefore its interest as a concept would be undermined by its own polysemy.

The methodological and analytical consequences we could draw from these statements are that such uses of the concept of “soft power” tend to maintain and create shortcuts where the limits between concept and ideology become blurred, where the labelization of a dynamic as “soft power” becomes a political stake, and where analysis, causes and effects, actors and vectors, scales and contexts, theoretical and empirical dimensions are not distinguished. This workshop project intends to answer the need for a redefinition of the concept of “soft power” and its value as an analytical concept. It will also be an opportunity to characterize the different types and modalities of Turkey’s influence, which could lead to the production of new conceptual tools, more adapted to Turkey’s current situation.

This workshop aims at raising several questions: To what extent is the concept of “soft power” adequate to characterize Turkey’s influence and its weaknesses both on the international stage and towards its neighboring countries? Reciprocally, how can the analysis of the different patterns of Turkey’s influence help us question the concept of “soft power”, and to come up with other notions?In the framework of this workshop, we will propose to explore the influence of Turkey through several axes (which are not exhaustive):

  • The discourse of soft power within Turkish diplomacy and para-diplomacy;
  • State institutions promoting Turkey’s influence abroad;
  • The role of private actors and civil society in Turkish influence abroad;
  • The territorial logics of Turkish soft power: the role of infranational and
  • supranational entities;
  • The economic dimension of Turkish “soft power”;
  • Various instruments of Turkish “soft power”: education, culture, media…;
  • Religion in Turkish foreign policy;
  • Regional and domestic limits of Turkey’s “softpower”


    Élise Massicard (CNRS/IFEA/OVIPOT)
    Gabrielle Angey (EHESS/IFEA)
    Julien Paris (EHESS/IFEA)
    Jérémie Molho (Université d’Angers/IFEA)
    Elshan Mustafayev (Sciences Po Grenoble/IFEA)
    Yohanan Benhaïm (Paris I/IFEA)


Beyond soft power: The stakes and configurations of the influence of contemporary Turkey in the world : 8-9/1/14

DAY 1 / January 08th 2014
09:00 Opening to the public
09:30 Opening of the workshop by : Élise MASSICARD / CNRS – IFEA

1st PANEL : Private actors producing and receiving Turkish soft power : relationships to the Turkish state

10:00 Moderator : Talha KÖSE / Istanbul Şehir University
10:05 Charly DELMAS TSAFACK / International relations institute of Cameroon : “The Amity International school network in Cameroon”
10:30 Jan MUŚ / Center for Eastern Studies –
Catholic University of Lublin – Warsaw School of Social Science and Humanities : “Two dimensions of soft-power politics: Turkish involvement in the Balkans”

10:55 coffee break
11:10 Merve ÖZDEMIRKIRAN / Sciences Po Paris – CERI :
“The rising role of businessmen in Turkish Foreign policy : case of Turkey’s influence in Iraqi Kurdish Regional Government’s State Building process”

11:35 Moderator’s speech
11:45 Questions of the public
12:15 Lunch break

2d PANEL : Diffusion, circulation and backfires of Turkey’s influence

14:00 Moderator : Zeynep ATALAY / St. Mary’s College of California

14:05 Gabrielle ANGEY / EHESS – IFEA :
“African students’ mobilities in Turkey: A Challenge for the Gülen Movement”

14:30 Yohanan BENHAIM / Paris 1 University – IFEA :
“The Hizmet Movement as a softpower tool in the Kurdistan Region of Iraq: between foreign policy and domestic politics”

14:55 Jérémie MOLHO / Angers University – IFEA :
“Regional networks in an emerging art market area : positionning Istanbul as a Hub”

15:10 coffee break
15:25 Elshan MUSTAFAYEV / Sciences Po Lyon – IFEA :
“Major assets for Turkish diplomacy in the Caucasus and question of the “background” “

15:50 Behar SADRIU / School of Oriental and African Studies – University of London :
“Networks of Influence: Reconceptualising Soft Power”
16:15 Moderator’s speech
16:25 Questions of the public
17:00 Dinner with the speakers

DAY 2 / January 09th 2014

09:00 Opening to the public

3rd PANEL : Diversity of the Turkish soft power’s vectors

09:30 Moderator : Ayhan KAYA / Bilgi University
09:35 Kimberley BOWEN ÇOLAKOĞLU / Istanbul Technical University :
“Magnificent Century: Turkish Soap Opera as a Source of Soft Power”

10:00 Janna JABBOUR / Sciences Po – CERI :
“An illusionary ‘power of seduction’: an assessment of Turkey’s soft power capacity in the Arab World”

10:25 coffee break
10:40 Julien PARIS / EHESS – IFEA :
“Turkish series exportation market and its counterflow ‘soft power’ effects”

11:05 Jean-Francois POLO / Sciences Po Rennes – CRAPE – Galatasaray University :
“Turkish sport diplomacy as a tool for a renewed power ? Success and limits to Turkish “soft power”

11:30 Moderator’s speech
11:40 Questions of the public
12:10 Conclusion by : Kerem ÖKTEM / University of Oxford
12:45 Lunch break

15:00 End of the 3rd panel / Round table and synthesis and future plans /

Discussion of the speakers with the moderators

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